Equiclear uses cookies and similar technologies to make the site work, to measure how it is used and, with your consent, to measure the effectiveness of our advertising. We follow the UK GDPR and the Privacy and Electronic Communications Regulations (PECR), which means non-essential cookies are set only after you agree to them.
1. What cookies are
Cookies are small text files placed on your device when you visit a website. They let the site recognise your browser on later visits and remember things such as your preferences. Some last only for your current visit; others persist for days, months or years. Similar technologies, such as local storage, work in much the same way and are covered by this policy.
2. Essential cookies (always on)
These are needed for the site to function and do not require consent under PECR.
| Name | Purpose | Duration |
|---|---|---|
| cookieConsent | Remembers the choice you made on the cookie banner. First party, stored in local storage. | 6 months |
| __cf_bm and similar | Set by Cloudflare, our hosting provider, to tell people from automated traffic and keep the site secure. | Session |
3. Analytics cookies (only if you accept)
These help us understand which pages are useful and where the site can be improved. They are set only after you click Accept.
| Name | Purpose | Duration |
|---|---|---|
| _ga, _ga_* | Google Analytics 4. Distinguishes visitors and sessions so we can see how the site is used. Third party (Google). | Up to 2 years |
4. Marketing cookies (only if you accept)
These measure whether our advertising is working. They are set only after you click Accept. If you click Reject, the Meta Pixel is not loaded at all: no cookies are set and nothing is sent to Meta.
| Name | Purpose | Duration |
|---|---|---|
| _fbp, _fbc | Meta (Facebook) Pixel. Identifies your browser for advertising measurement and click attribution. Third party (Meta). | 90 days |
5. Third parties
- Google LLC, for Google Analytics 4. Google Privacy Policy.
- Meta Platforms Inc, for the Meta Pixel. Meta Privacy Policy.
- Cloudflare Inc, for hosting and security (essential cookies only). Cloudflare Privacy Policy.
6. Changing your choice
You can change your cookie settings at any time. Clicking the button below clears your saved choice and shows the banner again.
You can also block or delete cookies through your browser settings. Blocking essential cookies may stop parts of the site from working.
7. Do Not Track
Some browsers send a "Do Not Track" signal. There is no agreed standard for how websites should respond to it, so we rely on the explicit choice you make on our cookie banner instead.
8. Your rights
Information collected through cookies is personal information, and our Privacy Policy explains your rights over it, including the right to withdraw consent at any time. If you are unhappy with how we use cookies, you can complain to the Information Commissioner's Office at ico.org.uk/make-a-complaint.
9. Common questions
Do I have to accept cookies?
No. Essential cookies are always set because the site needs them. Analytics and marketing cookies are set only if you click Accept, and the site works the same either way.
Can I change my mind later?
Yes, at any time, using the button in section 6.
How long is my choice remembered?
Six months. After that the banner appears again and asks you afresh.
Does this site affect my credit score?
No. Cookies have nothing to do with your credit file, and checking your options will not affect your credit score.